BELL

Bell: A Legacy of Champions and Confidence

Born in the 1950s California hot rod and racing scene, Bell Helmets is synonymous with innovation, safety, and performance. Roy Richter, Bell's founder, built an entire industry by anticipating the needs of speed enthusiasts. He created the first speed shop, built race cars, and when safety became a pressing concern, he founded Bell Helmets. For nearly 60 years, Bell has been a trailblazer in the helmet industry, introducing groundbreaking innovations and earning the trust of generations of champions. From auto and motorcycle helmets to bicycles, Bell inspires confidence and performance while staying true to its authentic, innovative spirit. Every Bell helmet is designed as a true performance tool, with an aesthetic born from its functionality. Born in a garage and fueled by passion and determination, Bell continues to push the boundaries of what is possible, partnering with the world's best riders and drivers.