motorcycle backpack

100%: Passion and Performance to the Maximum.

100% is a legendary brand that emerged in the early 1980s and became a symbol of American motocross. With its distinctive logo on top factory equipment, 100% was part of the most iconic moments in the history of the sport, helping to lay the foundations of modern motocross. Today, with an even stronger presence on Motocross, Downhill, and BMX tracks, 100% continues to inspire a new generation of riders, challenging them with its original tagline: 'How much effort do you give? 100%'. Choosing 100% means embracing competition and passion for two wheels with grit, history, and authenticity.